This week, Mark Zuckerberg took a position in the antitrust process that can break the Empire of social networks. It will be many years before almost 3 billion users of the Flagship application of the Facebook application – internally known as Blue APP – make the fate of the service they still operate, despite the lasting obituaries. (As a reminder, two years ago, Tom Alison, who manages the service, issued a statement Confirmation of “Facebook is not dead or dying”). But with all the Hubbub surrounding the process, Facebook users could miss the most vital news about Blue for years. March 27, 2025, 21-year-old company CICHO He announced a new function In the mobile application: an option that would give users an groundbreaking impression Watching the content of their friends on Facebook. Finally, there was an alternative to the information channel overwhelmed with rubbish, rumors and influential films that people do not necessarily ask for, but they cannot resist clicking, and then badly. By locating and choosing a friend of your friends, your channel will only fill with posts from people you know in real life and that you decided to connect. You can even call it a social application. Imagine!
The company’s explanation says. “Over the years, Facebook has evolved to meet the changing needs …” Read the press message: “But the magic of friends dropped.” I surprise myself in a passive voice. The meta valuation is above billion. He combined almost half of humanity – all because of the strength of people who want to keep up with friends and family. And somehow the company’s basic goal is simply connected with friends … did it fall off? Will thousands of engineers, designers, marketing and managers work on Facebook one day wake up: “Hey, did anyone see things what they are The reason why we are the company? “
No, it didn’t happen. Take into account that in this press release on Facebook is not dead, Alison mentioned the application’s priorities this year, including “artificial intelligence, message, creators and monetization.” This is not a word about increasing the content of a friend, even though the meta managers knew that people wanted to see it. In court that for years Zuckerberg was aware that its users wanted to listen more than their friends. The finish line in 2020 showed that 61 percent of users wanted more friends, and 66 percent wanted to see a wider variety of posts among their friends. A year later, another study showed that three of the four best “pain points” on Facebook were caused by the fact that the Federal Trade Commission called “a reduced investment in friends and sharing families.”
Here is one explanation. The content of influential, political activists and artificial organizations is more profitable and keeps people longer. Formation from a stranger is worth more than family updates and photos from a trip from friends. These usually do not become viral. Therefore, when Alison wrote about AI, he did not mean using it to find what your friends say, but to connect you with the creators who publish to augment their own wallets using monetization on Facebook. At the stand, Zuckerberg He offered a different explanation For change: people began to share applications for sending messages instead of social platforms. But could it be that they stopped sharing on Facebook was that all these toxic posts from strangers made the platform unpleasant?
Zuckerberg was slippery when it comes to admitting that he bought Instagram and WhatsApp to eliminate competition – a key issue in the process. But he was sincere in admitting that the company’s mission dramatically overturned from the original good crusade to connect people. He says that it is the same entertainment company as a social network. The chart divided by Meta showed that entertainment overwhelmed social content. In 2025, Facebook users spent only 17 percent of time, looking at the content made available from friends. This is not because they prefer to read things from influential and anger-remember that their own META surveys show that users are dying to see the things they know. However, Zuckerberg actually noticed that when it comes to the content of a friend, “this part of what we do did not really grow.” A passive voice again!
Considering that hunger people must see friends’ posts, it can be expected that the skills of talented workforce Meta will be used to maximize the value of human connections. It was like that for many years. At the beginning of 2010, I was often appointed to the conference room of Marek Zuckerberg, called the aquarium, to see an captivating project that aims to augment the value of the social network. Some of these projects did not come out – searching for soup charts? – But these were sincere attempts to fulfill the company’s mission. As the decade progressed, the social aspect of Facebook has become a less priority for Zuckerberg, and his passion went to virtual reality and artificial intelligence.