Dave Cottlehuber, founder of Srunkwerks, a compact company of technological infrastructure in Austria, says that since the beginning of the year he has been moving several servers and company databases to European services. “First of all, it’s about values,” says Cottlehuber. “For me, privacy is a law, not a privilege.” Cottlehuber claims that the decision to move is easier for a compact company, such as his, but claims to remove some taxes paid Trump’s administration. “The best thing I can do is to remove this small contribution, as well as make sure that my clients’ privacy is respected and preserved,” says Cottlehuber.
Steffen Schmidt, general director of Medicusdata, a company that provides text services for speech for doctors and hospitals in Europe, claims that having data in Europe has always “necessary”, but his clients are asking for more in recent weeks. “From the beginning of 2025, in addition to the guarantee of data residence, customers actively asked us to use cloud providers who are native European companies,” says Schmidt, adding that some of his services were transferred to Exosca Nöbauer.
Harry Staight, a spokesman for AWS, says that “it is not accurate” that customers go from AWS to alternative alternatives. “Our clients have control over where they store their data and how they are encrypted, and we make AwS Cloud sovereign,” says Straight. “AWS services support encryption with keys managed by the customer, which are inaccessible to AWS, which means that customers have full control over who gains access to their data.” STIGHT claims that PCLOB membership “does not affect” contracts regarding the provision of EU-US data and that the cloud Act has “additional security in the cloud”. Google and Microsoft refused to comment.
The potential departure from American technology companies is not only associated with cloud suppliers. From January 15, visitors European alternatives website has increased by over 1,200 percent. Marko Saric, co -founder of the European cloud analysis service, mentions everything from the services of streaming music to DDOS protection tools, co -founder of the European European Cloud Analytics Service. “We can certainly feel that something is happening,” says Saric, claiming that during the first 18 days of March the company “beat” a repeated augment in revenues in January and February. “This is an organic growth that cannot be explained by any seasonal or our activities,” he says.
Although there are signs of movement, the impact may be compact – at least for now. In the whole world, governments and companies employ many cloud services – such as authentication measures, hosting, data storage and more and more data centers ensuring the processing of artificial intelligence – from three immense service providers in cloud and technology. Cottlehuber says that in the case of immense companies it can take many months, if not longer, considering what should be moved, risk, as well as actually changing systems. “What happens, if you have a hundred petabytes of storage, it will take summer over the internet,” he says.
Over the years, European companies have been trying to compete with such as Google, Microsoft and Amazon’s Cloud Services and technical infrastructure, which create billions each year. Finding similar services can also be arduous on the scale of those provided by alternative European cloud companies.
“If you are deep in the Hyerscarar cloud ecosystem, you will have difficulty finding equivalent services elsewhere,” says Bert Hubert, an entrepreneur and a former government regulator, who claims that he has heard about many novel migrations in the cloud to American companies that have been detained or thought out. Hubert argued that he is no longer “safe” European governments to transfer to US clouds and these European alternatives You can’t compete properly. “We sell a lot of good wood here in Europe. But not so much furniture,” he says. However, this can also change.
Schaake, a former member of the European Parliament, says that a combination of novel investments, a different approach to buying public services and approach to Europe or investing WA European pile of technology It can aid stimulate any wider movements on the continent. “The dramatic shift of Trump’s administration is very tangible,” says Schaake. “The idea that everything can happen and that Europe should be alone, is clear. Now we have to see the same type and leadership that we see with defense to transform it into a meaningful action.”