Wednesday, March 18, 2026

Meta AI finally in Europe

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The finish brings its AI chatbot to Europe almost a year after the premiere in the region. Starting from this week, Meta AI will move into WhatsApp, Facebook, Instagram and Messenger in 41 European countries and 21 foreign territories-but for now it will be confined to the function of texts-based chat.

Meta AI launched in the USA in 2023. While the company intended to bring an assistant to Europe, the meta had to stop the implementation in the region after Ireland Watchdog privacy asked to delay the training of content published by Facebook and Instagram users. He also stopped the launch of the AI ​​Lama multimodal model in the European Union due to regulatory fears.

For now, Meta claims that his assistant AI will only act as chatbot for users in Europe, helping in a storm of idea, planning travel or answers to specific questions using information from the Internet. European users will also be able to employ Meta AI to expand some types of content on their Instagram channel. However, they cannot employ this tool to do such things Generate or edit imagesAnd also ask questions about the photo. The model is also not trained in the field of EU user data.

“This premiere takes place after almost a year of intensive involvement in various European regulatory bodies and for now we offer only a text model in a region that has not been trained in the first page data from users in the EU,” says Meta spokeswoman Ellie Heatrick The Verge. “We will continue to cooperate with regulatory bodies so that people in Europe have access and properly served by AI Meta innovations, which are already available to the rest of the world.”

In November last year, Meta began to introduce some of its AI functions to their bright Ray-Bans glasses in the EU, but the glasses currently do not support multimodal functions that allow users to ask Meta AI about what they see. It seems that the meta resigns from plans to introduce more European version of the Meta AI version, because the company claims that it will work to “find parity from the US and expand our offer over time.”

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