Last week, Jeep driver turned to Reddit to do what people do best on the website – the intricate. Every time they hit the brakes on the jeep, they wrotePromotion of the extended warranty plan appeared in the center console. “Press the” call “button to talk to a specialist”, they say that the advertisement encourages by welcoming the user to employ the Bluetooth connection to complete the Upsell then and there.
The ads are annoying and sometimes insidious; ADVERTISING, which appears many times in your own car. According to Other online posts ON Reddit I Forum Jeep, the problem reaches several years, affecting several jeep models.
Stellantis, who owns Jeep, claims that a defect was a repeated nature of the promotion. “This is an isolated incident that affects less than ten vehicles at that time, limited to the USA,” Dan Reid, a spokesman for the car manufacturer, wrote in a statement. He admitted, however, that Stellantis also shows other drivers in promotion in vehicles. For example, Dodge owners receive information and entertainment pressure after 60 days of purchase, offering “Dodge Complete Performance Package”, a comprehensive warranty offer “. Stellantis claims that on average customers receive about two messages in vehicles a year, containing information on safety, maintenance or marketing.
Should ads appear in cars at all? Safety experts have serious questions about practice. But because car manufacturers still study how to earn more money on their increasingly digitized and connected online wheels, temptation to organize yourself on the middle console, it can be too good to pass them.
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Today’s new cars are filled with about 1000 to 3000 semiconductor chips that help control and coordinate everything from lowering windows and adapting mirrors to the implementation of airbags, enabling collision avoiding systems, connecting phones with central consoles and displays and coordinating navigation. Add the Internet and mobile phones of drivers and you will receive a continuous “conversation” of data between individual cars and manufacturers who build them.
Mark Wakefield, the main global automotive market at the Alixpartners consulting company, the vision of the future of producers has been quite consistent in the last few years. “In an ideal world they completely connected a mobile phone and various services and applications into a nice, coherent ecosystem that travels from work to play home,” he says. It is an ideal platform for advertising, developing and pressure on add -ons. As in the case of an extended Jeep warranty offer, many services may appear with a distant slope of the software.
The sale of a car is a tight margin company; Selling functions that support software, less. Alixpartners Research estimates that this year the market of connected vehicles will be worth over $ 473 million around the world, which is 11 percent of car revenues streams. Until 2032, it can be worth $ 1.68 billion – more than a quarter of producers’ revenues.
Some of these pieces related to software have already developed for car manufacturers. Last year, General Motors brought about $ 2 billion in revenues from onstar, his security and entertainment services department based on subscription and I The managers stick to With the forecast for the first time in 2021 that the manufacturer finally earns over $ 20 billion a year with software revenues. Customers have already shown that they are ready to spend a few bucks on services that heat or cold drivers in front of the entrance or turning on the garage lamps when they return home.