Unlike Fleshlight, which is anatomical in design – some versions are even shaped to resemble the crotch of individual pornographic stars – the eggs are almost cautious. “It looks like a funny technological product, although it is not so technical. And it seems almost asexual – says Lieberman. He thinks that eggs look like Apple if you’ve ever got to the erotic toy market.
Tenga claims that all these elections are deliberate: Aesthetics has always been a key part of the company’s appeal. “For many people, eggs saw a sexy toy for the first time that did not look like a sexy toy,” says Andreas Nishio, a longtime employee of Tenga.
“Many people still have a feeling that sexual toys are shameful or muddy. But it’s a charming compact egg. It is much easier to take them away. “
Tengda is now considered a lifestyle company more than anything else, with particular emphasis on well -being. In Japan, his offers of goods include the entire special streetwear line, and its flagship store Tokyo is located in the exclusive shopping district of Ginza, and not a neighborhood usually related to sex stores and cafes such as Akihabara.
At this special moment, the non -threatening and ambiguous appearance of Tempa eggs can make them even more attractive in countries such as the United States, which quickly become more conservative. For example, there is currently effort in Texas recipe This would make selling sex toys in pharmacies illegal.
This is part of a wider pursuit of prohibiting or suppressing sexual expression. “If you have a masturbation sleeve that looks like an egg and which could probably be sold as, say, a stress ball,” says Lieberman, “in an increasingly anti-anti-American society that would allow this product to exist more places.”