According to Marek Evans, Vice President for AD at Fox Sports, you can bet on many AI ads during Super Bowl Lix. Evans he said The Hollywood Reporter That AI will “come like a freight train” and that some companies paid over $ 8 million for 30-second places during the biggest NFL game.
While the purchases of advertising focused on AI are fallen, those from film studies and streamers are down. Talking to both stores, Evans said that the persistent effects of Covid and Hollywood pandemic from 2023 “They probably play it.” In the case of the latter, the relationships representing writers and actors hit partly due to the potential that they could lose their jobs and income with AI models, largely trained without permission for their own work.
It is believed that over 10 advertisers have agreed to pay what Reporter He says there would be a record fee for their vending machines. One advertising buyer he said Advertising age This Fox again overtook about 10 machines after falling from brands such as State Farm, which withdrew from two crevices after fires in Los Angeles.